Together, We Share a VisionAny design solution, technology, branding, and content governance needed wide acceptance from school administrators, educators, researchers, web developers, and content publishers. It was essential for me to align my business requirements document (BRD) and Discovery efforts with the medical school’s vision as well as with my NavigationArts team’s Content Strategy, UX Design analysis, and Technical Recommendations.
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“Amanda's business requirements document helped Mount Sinai
decision makers come together on the school’s vision and prioritize which
website functionality to launch first.” ~ NavigationArts coworker
decision makers come together on the school’s vision and prioritize which
website functionality to launch first.” ~ NavigationArts coworker
“Amanda faces each challenge with a positive attitude and was
capable of promoting expertise within the team."
~ Eduardo Brazao. Director, Product Management at Nextel International
capable of promoting expertise within the team."
~ Eduardo Brazao. Director, Product Management at Nextel International
More Than Just a Pretty FaceliftThe Mount Sinai School of Medicine’s website now sparkles with a unified design and innovative branding messages that sell the school’s unique strengths. Web users—from graduate students to hospital patients to businesses seeking research partners—can quickly find the content they need. A strong governance policy allows faster changes by content publishers and lets the web team focus on more technically challenging projects and editorial control.
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“When we were short of resources on large projects [at Sprint Nextel], she proactively assumed responsibility for the additional work...without fanfare or difficulties. Amanda has the ability...to envision potential impacts in other areas of the company and the downstream results for our customers."
~ Mitra Rogers. Project Manager, Content & Design at Sprint Nextel
~ Mitra Rogers. Project Manager, Content & Design at Sprint Nextel
“Amanda is able to conduct analyses of business processes and tools, and
can lead during the product strategy and planning phase."
~ Paula Lawley. Director, User Experience at Sprint Nextel
can lead during the product strategy and planning phase."
~ Paula Lawley. Director, User Experience at Sprint Nextel